The success and failure in the economic impact of E-commerce on Egyptian economic market A comparison study of Egyptian market in Amazon and Alibaba

نوع المستند : المقالة الأصلية


جامعه الاهرام الكندية


The main purpose of this research is to Study the impact of electronic commerce on the economy and talk about two of the largest e-commerce companies in the world: Amazon and Alibaba. With the beginning of the twenty-first century, information technology has become one of the most important factors in facilitating the activities and procedures of business management to change its structure and management methods, and one of the most important things is that electronic commerce becomes one of the factors affecting the global economy due to the tremendous development that man has achieved in this fieldزThe problem in how the digital strategies and capabilities can help building and success these two companies and tracing past and present financial assets through a connected electronic environment in the United States and China. The method by Studying its huge sales volume sufficiently and extensively along with previous studies of competition by using internet between these two companies with (the method was 350 questionnaire). Examine marketing strategies, economic scope, customer opinions, the various challenges they faced, and the key results in factors that contributed to their widespread success. It cannot be ignored that the COVID-19 virus disaster may have been a factor in exceeding revenue expectations in both companies due to social distancing and closed shops.

الكلمات الرئيسية