A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems

نوع المستند : المقالة الأصلية

المؤلفون

1 Business Information Systems Department, ElGazzera Academy, Mokatam, Cairo, Egypt.

2 Computer Science, Faculty of Computers and Artificial Intelligence, Helwan University, Cairo, Egypt.

3 Information Systems Department, Faculty of Commerce and Business Administration, Helwan University, Cairo, Egypt.

المستخلص

;. This paper utilizes Geographic Information Systems (GIS) to analyze market distribution in Cairo and identify optimal locations for new markets. By integrating geographic data (such as population density and infrastructure), demographic data, as well as data on existing market locations, the research employs advanced techniques like network and proximity analysis to determine spatial relationships and evaluate the efficiency of the current market network. Findings reveal gaps in market distribution, highlighting underserved areas and proposing ideal locations for new markets. The study provides a framework to address these gaps and improve market accessibility.
The paper proposes several key recommendations: First, developing comprehensive market distribution plans considering population growth, transportation networks, and market saturation. Second, prioritizing infrastructure investments in underserved areas; Third, implementing targeted marketing campaigns to promote new markets and support local businesses. Finally, conducting further research on climate change impacts on market distribution and integrating findings into long-term planning.

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